![]() ![]() When it’s too vague, it’s harder to imagine who you’re designing for. You want to include some level of specificity to define your user through a persona. There is a lot of useful information in our example, but her frustrations, needs, and goals are emphasized in this template. They can also be updated over time as necessary as described in this Nielsen Norman Group article titled, "Are Your Personas Outdated? Know When It’s Right To Revise." But, most important is that you reference them throughout the design process to remember who you are designing for-the user! There are countless ways to approach personas. UX & product researcher Gregg Bernstein explains the process of taking research and making it into a useful persona in this video here. Here’s an example of a detailed persona provided by Cacoo. Name (Make sure it fits the style of your person)Ī representative quote the person would say. Photo (Remember, this is not a real person, but a representative one!) You will often create multiple personas to represent your different user types. In UX, you are looking to exemplify actual users, not hypothetical ones. Sometimes in marketing, personas are created around ideal users. An essential aspect of personas is that they are based on actual users, ensuring that you remember to design for them. Personas are representative, fictional examples of people compiled from multiple interviews. Personas are created from compiling your research to define certain user types (also known as archetypes). ![]() They also are beneficial for ensuring that the entire team is working together to solve the same problems. Personas and journey maps are two synthesis tools that can help you get into the mindset of users to understand their behaviors, attitudes, and emotions. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |